Brand Systems Strategist · Fractional Brand & Design Lead, DLX MBA
Closing the gap between brand strategy and execution across teams, touchpoints, and AI
I solve gaps between strategy, systems, and execution so brands become clearer, more coherent, and easier to act on — backed by 25+ years leading across categories, markets, and transformation contexts.
Keep decisions coherent over time.
Continuity support over weeks/months so strategy, systems, and execution stay aligned while things change.
How Ongoing Advisory works
· Monthly cadence (e.g., 2–4 sessions) + async touchpoints
· Rolling agenda: decisions, risks, trade-offs, stakeholder dynamics
· Lightweight documentation so progress compounds
What Ongoing Advisory delivers
→ Decision support
→ Course-corrections
→ Reduced thrash / fewer reversals
What clients say about Ongoing Advisory
“You can rely on her that even under difficult circumstances all projects will be managed in time and budget.”
— Claudia Helming, Strategic Advisor, Founder & CEO @DaWanda
METHODS & CERTIFICATES
