Brand Systems Strategist · Fractional Brand & Design Lead, DLX MBA
Closing the gap between brand strategy and execution across teams, touchpoints, and AI
I solve gaps between strategy, systems, and execution so brands become clearer, more coherent, and easier to act on — backed by 25+ years leading across categories, markets, and transformation contexts.
End the loop. Make the call.
A focused session to turn messy inputs into one clear decision, with a written recap that makes execution actually happen.
How Strategy Sprint / Diagnostic works
· Kickoff (60 min)
· Review of current reality (assets, workflow, decisions, outputs)
· Optional 3–5 short stakeholder interviews (depending on projects)
· Synthesis + decision workshop
What a Strategy Sprint & Diagnostic delivers
→ Breakpoint diagnosis (what’s not working + why)
→ Priority list (what to do next / what to stop)
→ Decision points (what must be decided, by whom)
→ Workable setup (roles, decision rules, workflow)
What clients say about the Strategy Sprint
“The collaboration resulted in a case that serves as a blueprint for us — not as a one-off solution, but as a repeatable strategic pattern.”
— Daniel Braun, CEO & Thomas Holl, CTO @ Emerge, AI employer branding startup
METHODS & CERTIFICATES
